The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women
Category: Best of Non-Profit
Points: 90.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Innovation / Use of Media in Experiential & Immersive
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Games / Gaming
Points: 45.00
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform
Category: Editing / Single
Points: 45.00
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women
Category: Print & Promotional for Good
Points: 45.00
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP
Category: Writing / Single
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Public Relations for Good
Points: 45.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client: Mars NZ
Category: Innovation / Use of Media in Creative Use of Data
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Gaming / Online
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Gaming for Good
Points: 45.00
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women
Category: Direct Marketing
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Use of Gaming as a Tool
Points: 45.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home for Good
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Interactive & Mobile for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Craft / Use of Technology
Points: 21.00
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Tenthree / London + Smuggler / London
Client: Essity /Bodyform
Category: Film & Video
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Experiential & Immersive for Good
Points: 21.00
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil
Category: Use of Smart Devices & Voice Assistants
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / New Ideas in Out of Home
Points: 21.00
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário
Category: Production Design
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / Execution in Direct Marketing
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Online Community Platform
Points: 21.00
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform
Category: Music Adaptation / Instrumental
Points: 21.00
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP
Category: Casting / Actor
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Branded Entertainment for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Technology for Good
Points: 21.00
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil
Category: Technology as a Creative Tool
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Craft / Art Direction
Points: 9.00
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client: Essity /Bodyform
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Museum Worthy
Agency: BBDO / New York + O Positive + Cutters + Company3
Client: AICP
Category: Use of Humor
Points: 9.00
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform
Category: Sound Design
Points: 9.00
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client: Essity /Bodyform
Category: Direction / Single
Points: 9.00
Rock DNA
Agency: AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client: Billboard
Category: Innovation / New Ideas in Radio & Audio
Points: 9.00
Respect
Agency: AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client: RSPCA
Category: Music Adaptation / Song
Points: 9.00
Tail Orchestra
Agency: BBDO / New York + Pedigree + Machine + FCNY
Client: Pedigree
Category: Use of Humor
Points: 9.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Craft / Storytelling
Points: 9.00
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand
Category: Games / Gaming
Points: 9.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home / Billboards & Transit
Points: 9.00
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário
Category: Public Relations for Good
Points: 9.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Digital & Online
Points: 9.00
Sugarcane Vinyl
Agency: BBDO / New York + BACARDI + OMD USA + Cabin Editing Company
Client: BACARDÍ
Category: Innovation / New Ideas in IP & Product Design
Points: 4.50
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business
Category: B2B Communications
Points: 4.50
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil
Category: Craft / Use of Technology
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Experiential / Immersive / Events
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Branded Content
Points: 3.00
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen
Category: Technology as a Creative Tool
Points: 3.00
The New President
Agency: IMPACT BBDO / Dubai
Client: AnNahar Newspaper
Category: Websites
Points: 3.00
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen
Category: Online & Mobile Video / Interactive Video
Points: 3.00
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand
Category: Digital Installations / In-Person
Points: 3.00
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Client:
UN Women
Title:
Child Wedding Cards
Category:
Best of Non-Profit
Award:
2025 Best of Non-Profit Best of Non-Profit Pencil
Points:
90.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Editing / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
UN Women
Title:
Child Wedding Cards
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Gold Pencil
Points:
45.00
Client:
AICP
Title:
Museum Worthy
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Public Relations for Good
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Use of Media in Creative Use of Data
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming / Online
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming for Good
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
UN Women
Title:
Child Wedding Cards
Category:
Direct Marketing
Award:
2025 Health & Wellness Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home for Good
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Film & Video
Award:
2025 Health & Wellness Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
LG Brasil
Title:
Menopause Mode
Category:
Use of Smart Devices & Voice Assistants
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
O Boticário
Title:
Tormenta
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Music Adaptation / Instrumental
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Technology for Good
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
LG Brasil
Title:
Menopause Mode
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Art Direction
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
AICP
Title:
Museum Worthy
Category:
Use of Humor
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Sound Design
Award:
2025 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Billboard
Title:
Rock DNA
Category:
Innovation / New Ideas in Radio & Audio
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
RSPCA
Title:
Respect
Category:
Music Adaptation / Song
Award:
2025 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Pedigree
Title:
Tail Orchestra
Category:
Use of Humor
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Storytelling
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Spark New Zealand
Title:
Killabyte
Category:
Games / Gaming
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home / Billboards & Transit
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Public Relations for Good
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
BACARDÍ
Title:
Sugarcane Vinyl
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Bronze Pencil
Points:
4.50
Client:
AT&T Business
Title:
Sleep with Rain
Category:
B2B Communications
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
4.50
Client:
LG Brasil
Title:
Menopause Mode
Category:
Craft / Use of Technology
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential / Immersive / Events
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Content
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Bepanthen
Title:
Skin Like Me
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
AnNahar Newspaper
Title:
The New President
Category:
Websites
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Bepanthen
Title:
Skin Like Me
Category:
Online & Mobile Video / Interactive Video
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Spark New Zealand
Title:
Killabyte
Category:
Digital Installations / In-Person
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
O Boticário
Title:
Tormenta
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
